To survive, any business needs its customers to know where it is.
One of the best methods of ensuring people know who you are and where you are located is with a bright, attractive, easy-to-read sign. I stopped in at Woods Clothing in Bracebridge solely because of their signage and have been back a few times since to purchase more. The signage brought me in the door and the value proposition kept me coming back. You need your customers to come through the door to demonstrate to them your value proposition.
At my family's building in Muskoka, we have been assisting our tenants in putting up signage that has impact. Each of the signs is unique, easy to read, vibrant and makes it clear where you can find the business within the building.
We also have a large pylon sign out front of the property. You can see how it acts as a building directory for the businesses in the building. Our tenants pay to be on that sign because it makes their businesses extremely visible to the abundance of traffic on Highway 118 and is a great method of showing potential customers where they are.
We also created directional signage for our smaller tenants in the building, also shown. It allows customers to know where they are going and also facilitates knowledge of who is in the building. Our tenants appreciate it because it is then easy for their customers to find them.
Superb signage helps a building look professional and assists the building's tenants attract more business and thrive. Happy tenants, happy landlord.
Entrepreneur and mom to four amazing kids
Q: Why did the can crusher quit his job?
A: Because it was soda pressing.